Field notes.

Sep 17, 20267 min read

How do I get my business on ChatGPT?

There is no directory to register with. But there is now a way to pay, and a separate way to be recommended for free. They are not the same thing.

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Sep 17, 202613 min read

Why isn’t my website showing up on Google?

Two completely different problems get the same complaint. Here is how to tell which one you have in about two minutes, using the real numbers from a site launched five weeks ago.

Sep 17, 20266 min read

How do you show up in Google’s AI Overviews?

The top-ranked advice says to add schema markup and an llms.txt file. Google’s own documentation says neither is needed. Here is what it actually says.

Aug 7, 20265 min read

How to check what AI says about your business

Ten minutes, no tools, no budget. Ask the models what your buyer would ask and read what comes back.

Aug 5, 20266 min read

Is SEO dead in 2026?

No. But what it buys you changed, and pretending otherwise is how budgets get wasted for a year before anyone notices.

Aug 1, 20266 min read

How much does a website cost in 2026?

Quotes for the same site range from a few hundred to six figures. Here’s what actually drives the number, and how to tell which one you’re being sold.

Jul 29, 20265 min read

How much should I spend on Google Ads?

There is an actual formula for the floor, and it comes from the platform rather than from your agency.

Jul 25, 20265 min read

How do I know if my SEO agency is doing anything?

Six questions that separate an agency doing real work from one sending you a monthly report about it.

Jul 21, 20265 min read

Why doesn’t ChatGPT recommend my business?

You rank on Google, but AI never names you. Here’s what actually decides who gets recommended, and why your ranking stopped predicting it.

Jul 8, 20264 min read

Why are my Google Ads not converting?

The clicks arrive and nobody buys. Nine times out of ten it isn’t the targeting. It’s the page the click lands on.

Jun 24, 20264 min read

Do you need SEO if you’re getting a new website?

By the time a site is finished, most of the decisions that affect whether it can rank have already been made for you.

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