Why this exists.
I'm Mo Hatem. I started RareStudio after hiring agencies and watching the pitch deck quietly come apart. Work sold by one person and handed to another. Retainers that outlived the reason I signed them. Reports built to be renewed rather than understood.
None of that was incompetence. It was structure. When an agency has forty people to keep busy, the work bends to fit the payroll, and the client pays for the bending.
So I built the version I wanted to hire. One person who does the work, tells you the number up front, and has no one to hand you to.
Why one person works now.
The work used to need a team. It doesn't anymore, and the reason is different for each of the three things I do.
A build used to be two months: design, a handoff, code, a queue, then a week where nobody opened the file. I use AI through the whole build, from design exploration to code to structuring content, so the parts that ate weeks take days. I still design, build and review every page. What disappeared was the waiting, not the thinking.
Running ads used to be manual labor: someone adjusting bids, someone rebuilding audiences, someone assembling a report nobody read. The platforms do that optimization themselves now, and they do it better than a person clicking. What's left is deciding what to test, what the offer is and what the ad says. That was always the part that mattered, and it never needed a department.
This one didn't exist as a service three years ago. There is no settled playbook to build a team around, and a forty-person agency can't retrain forty people at the speed the models change. Small is the advantage here. I can work on what the engines are doing this quarter instead of defending a process built for how search worked before AI started answering.
So the headcount stopped being necessary and became something you pay for. Working alone isn't a compromise here. It's the reason the work ships in two weeks, the prices are published instead of quoted, and there's no sales cycle to sit through.
Most of what you pay a big agency for is the cost of being a big agency.
The obvious question.
One person, running your ads and your site and your AI search. What happens when you get busy?
Fair question, and the honest answer is that I take on fewer clients than an agency would. There is a real ceiling and I'd rather say no than take your money and put you behind four other projects. If I'm not the right fit, you'll hear that on the first call instead of three months in.
The trade is worth being clear about. You give up the comfort of a big logo and an account team. You get the person who actually does the work, no queue, and a two-week build because there is nobody to hand it to.
Everything is in your name from day one, so if this stops working, you leave with the accounts, the code and the data, and nothing has to be untangled. Three months to start, then month to month.
How I work.
There is nobody else to talk to.
No salesperson, no account manager relaying messages to someone you never meet. The person who answers your first email is the person writing the code.
One engine, not three vendors.
Ads, website and AI search run together, because they only work together. Nobody gets to blame the other two for a bad month.
The price is written down first.
A fixed number agreed before anything starts. I don't bill timesheets, and the number doesn't move unless you ask for something we didn't scope.
You own all of it.
The ad account, the code, the hosting, the content, the data. Everything is set up in your name, so if you leave, nothing has to be handed back.
What I won't do.
Easier to judge someone by this than by anything they say they're good at.
Take a percentage of your ad spend.
That model pays me more when your costs go up. It's the wrong incentive to put between us, so I charge a flat fee agreed up front.
Bill you by the hour.
Hourly billing turns a project into a meter you can't read, and it quietly punishes you for asking questions.
Hold your accounts hostage.
I work inside your accounts, never mine. Plenty of agencies do the opposite, and people find out at the worst possible moment.
Take you on if I can't do it properly.
There is a real limit to what one person can run well. I'd rather turn work down than take your money and put you in a queue.